Our Journey
Our story began in Durban, where a keen eye for opportunity and a passion for streamlining processes led to the creation of our company. What started as a vision to simplify procurement quickly evolved into a thriving business serving diverse industries.
From sourcing quality products to building trusted supplier relationships, our journey has been one of growth, dedication, and a commitment to excellence. With each step, we’ve refined our approach to meet the unique needs of our clients, making procurement seamless and stress-free.
Today, we take pride in being a trusted partner for businesses, helping them access the products they need to succeed. Our journey is far from over, and we’re excited to continue growing alongside our clients.
Our Team

Thishae Naidoo
Founder & CEO
Our founder and CEO is a visionary entrepreneur from Durban with extensive experience in the business world. Driven by ambition and a clear vision for the future, he started this company as the first step toward building a legacy.
With plans to expand under the Hardline name, his goal is to establish a family of companies that set new benchmarks in innovation and excellence. His leadership inspires us to aim higher and achieve greatness together.
Our values
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.

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Integrity
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Client-Centricity
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Reliability
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Quality Assurance
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Innovation
This Is Us In Numbers
R1.9M
Clients’ Income during the Last Quarter
3
Business Partners
1
Years of Experience